Lausanne, Switzerland, May 7, 2018 - The International Volleyball Federation (FIVB) has partnered with global brand strategy and design firm Landor to create the Volleyball Nations League (VNL). The VNL, making its debut on May 15, 2018, is set to revolutionise fan experience, making it one of the most important events in the history of volleyball.
Quick links: FIVB Volleyball Nations League
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The VNL will raise the competition level higher than ever before, providing a world class platform for athletes to compete and grow, and an unrivalled experience for fans all over the world. For the first time, both men and women will compete in the same competition, represented by the 16 best teams worldwide. Volleyball celebrates the equality of sport by ensuring equal prize money for both genders. Eight weeks of intense volleyball action will keep fans on the edge of their seats, culminating with the Women’s Finals on July 1 in Nanjing, China, and the Men’s Finals on July 8 in Lille, France.
Volleyball is a team sport where individuals act as one to achieve victory. Landor has created a brand that completely embodies the sport, a brand made of volleyball. The VNL brand lives where the game takes place: the identity and graphic system are inspired by court colours and iconic grid lines.
The VNL’s brand expression and language are directly inspired by the game itself. Using innovative digital transformation, Landor created a unique logotype and typography: the shape of each letter was created with motion capture, tracking the trajectory of the ball passing from player to player. Landor partnered with award-winning motion design studio ManvsMachine to bring this typography to life in 3D, conveying the emotions experienced by players and fans in the stadium during a match.
Volleyball is made of individuals coming together to create exceptional stories of performance and beauty, and the VNL should celebrate these moments of magic. Landor has created a full experience for fans and players alike, including in-stadium and on-screen designs for television graphics, staff uniforms, medals and the winning trophy.
FIVB President Dr Ary S. Graça said:
“This is a pivotal moment in the future of our sport. The Volleyball Nations League is the most important competition in the FIVB’s history and will revolutionise how volleyball is presented; with a unique brand to make it more fan-centric and placing our fans, both inside and outside the stadium, at the very heart of the action.”
Tristan Macherel, Executive Creative Director of Landor Europe, said:
“We are incredibly proud to have brought to life the spirit of volleyball, guaranteeing that this sport becomes the most competitive and engaging, multi-gender sport in the world.”