Volleyball World’s innovative digital strategy has propelled it to the top spot overall in digital marketing agency Redtorch’s #SportonSocial League Table 2021, which evaluates the social media performance of 39 Olympic International Sports Federations (IF).
Through an agile and analytics-driven content strategy, Volleyball World also ranked first on Twitter and Instagram, and second on Facebook and YouTube. Its rise up the rankings from third to first overall is testament to Volleyball’s World’s quick re-evaluation of its content strategy to continue delivering high-quality, compelling content despite the COVID-19 pandemic and consequent lack of live content.
Volleyball World also incorporated players and influencers into its strategy to actively engage and inspire audiences during challenging times and promote volleyball and beach volleyball globally. Some of the Volleyball World’s stand-out social media content included Kiara the volleyball dog, along with its clever utilisation of archive footage.
In March 2020, Volleyball World also brought volleyball action to a brand-new platform when it joined TikTok. Today, Volleyball World boasts the second most followers among IFs on the platform with 730,000 and the second highest number of likes with 16.2million.
FIVB President Dr Ary S. Graça Fᵒ said:
“This is an incredible achievement which truly showcases that with effort, innovation and a professional team, you can build a strong digital ecosystem.
“I would like to congratulate our highly professional Digital Team for their hard work, non-stop content creation and continued innovation during these challenging times of limited live content.”
Volleyball World Digital Content Manager Ace Ferdinand Asas said:
“With no events, this season has stretched the creativity of our content team. So we made it our goal to leverage different tools for content creation to drive engagement and awareness. Our key criteria in selecting technologies is for it to be agile, scalable and analytics-driven to quickly pick top-performing content and repurpose our content which was critical to achieving our engagement goals.”
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