· Volleyball World has been named the top International Federation (IF) for the second consecutive year in the highly anticipated #SportOnSocial ranking
· The organisation also moved from the No. 2 IF on X/Twitter and YouTube in 2023 to No. 1 in 2024
Volleyball World has been named the top IF for the second consecutive year in the highly anticipated #SportOnSocial ranking as the commercial arm of the sport continues to set new standards in storytelling and fan engagement on social media.
Throughout 2023, @VolleyballWorld channels distributed captivating digital content, creative initiatives and interactive experiences, continuing to forge connections with its online audience and bring the sport of volleyball to people all over the world.
Volleyball World also rose to new heights as it rose to first among IFs on X/Twitter and YouTube in 2024, amassing more views than any other IF on the latter. Volleyball World ranked second on TikTok, third on Instagram and fifth on Facebook.
Speaking on the ranking, FIVB President Dr Ary S. Graça F° said: “We are delighted to top the #SportOnSocial ranking for the second year in a row! This is a great testament of our strong social media strategy based on providing innovative content for our audiences worldwide. We are extremely proud to been able to build such a passionate digital community around our sport and connect with fans and followers from all across the globe, offering unique and authentic content through volleyball.”
Volleyball World CEO Finn Taylor added: “We are thrilled to once again be named the number one International Federation on the #SportOnSocial League table. At Volleyball World, we are committed to harnessing the power of social media to unite fans, inspire athletes and drive volleyball to new heights. This recognition reaffirms our belief that social media is a powerful tool and we are excited about continuing to entertain and inspire volleyball supporters around the world”.
About the #SportOnSocial League Table
Now in its eighth year, the #SportOnSocial League Table is the no.1 social media performance benchmarking tool in Olympic sport, ranking the social media performance of 40 International Federations.
The metrics for assessment include total fans, absolute growth, growth rate and engagement rate, as well as total engagements, engagements per post, total views and views per video across all the major social platforms.
Download the full report here.